Convergence
The results of Olswang's fifth annual Convergence Consumer Survey were launched on 25 November 2009. This year, the structure and analysis of our consumer survey has been informed by a series of discussions undertaken with senior executives from leading UK organisations. Over 25 executives from the full range of industries impacted by convergence - music, free and pay TV, films, newspaper, book and magazine publishing, advertising and marketing services and network operators – were kind enough to spare the time to discuss with us their own perspectives on market developments.
Read more at www.olswang.com/convergence09.
Online Behavioural Advertising research
In October research from the UK industry body for digital marketing, the Internet Advertising Bureau and Olswang confirmed that consumers need more information and education about online privacy and online behavioural advertising (OBA). See Olswang's press release for more details by clicking here.
Olswang m-commerce survey
For some time now, m-Commerce has been hyped as the future of retail. From a retailer’s perspective, m-Commerce offers the potential to target and communicate with customers more effectively, increase its profile and sales and generate alternative sources of income. However, what does m-Commerce mean to retailers, are they or consumers ready to embrace it and do the costs of implementation outweigh the potential benefits this new channel has to offer? Olswang’s retail team carried out a survey of retailers and their advisers to find out.
To view the survey results please click here.
