Thought leadership & research
Convergence
The results of Olswang's fifth annual Convergence Consumer Survey will be launched on 25 November 2009. The research is being conducted in conjunction with YouGov and it will explore consumer attitudes on hot topics on convergence and digital content, providing fresh and interesting perspectives on the way consumers think and behave in this ever-evolving and innovative industry. To read about last year's results please click here.
Online Behavioural Advertising research
Look out for our Consumer Survey of Attitudes to Online Behavioural Advertising (OBA). Olswang has conducted this research to provide valuable insight into consumer attitudes to providing personal (and non-personal) information online, their perception of brands and platforms who use OBA, their awareness of privacy policies and notices, and a host of similar issues.
