27 January 2016

Olswang London and Munich Corporate teams advise on digital agency CONRAD CAINE’s acquisition by WPP’s POSSIBLE Worldwide

International technology, media and telecoms law firm Olswang’s London and Munich Corporate teams have advised the founders of Munich-headquartered digital agency CONRAD CAINE GmbH on its majority stake acquisition by creative agency POSSIBLE Worldwide, a subsidiary of international communications services group WPP Plc.

CONRAD CAINE’s award-winning online, mobile, video and social campaign work for global and local brands, such as Siemens, Deutsche Bank and Goodyear Dunlop, strengthens POSSIBLE Worldwide’s expanding digital footprint and makes Germany WPP’s fourth-largest market after the US, UK and China.

Olswang Partner and Head of Corporate Mark Bertram commented: “We have been working with Conrad and Christoph who founded the agency in 1998 and have grown it into one of the most successful independent digital agencies in Germany. The agency’s footprint in Western Europe and South America made it a particularly attractive growth opportunity for WPP and POSSIBLE. Our M&A teams in London and Munich worked closely to deliver this and it was excellent to combine the strength of each.”

Olswang Partner and Head of Corporate Mark Bertram led the deal from London with assistance from Corporate Associates Philip Walton and Rebecca Davis. Olswang Munich Corporate Partner Robert Heym and Counsel Theresia Gondro provided Conrad Caine with German corporate law advice and Counsel Oliver Heeder provided German employment law advice.

Read more about Olswang’s International Corporate Practice on the firm’s website.


For more information or to set up an interview please contact:


Elizabeth Catalano

Senior Media Relations Executive

020 7067 3775



Notes to editors


About Olswang


Olswang LLP is an international law firm and a European leader in technology, media, telecommunications and real estate. The firm comprises of almost 700 people including 100 partners, across seven international offices. Olswang is part of a 'best friends' network of leading independent law firms throughout the world.


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