Olswang acts on sale of E-Consultancy to Centaur Media

Olswang's international media team has advised the shareholders of E-consultancy.com Limited ("Econsultancy") on the sale to Centaur Media plc, the publicly quoted business information and events group. The transaction involved the payment of an initial consideration of £12 million and a further payment (not to exceed £38 million) by way of earn-out.

Econsultancy is a digital and events-led information provider to the global digital marketing and e-commerce community and is one of the UK's leading providers of information, training and events in the digital marketing sector.

The acquisition of Econsultancy is expected to accelerate Centaur's transformation into that of a predominantly digital information and events business and to strengthen Centaur's position as a leading information provider to the global marketing community. It is anticipated that Econsultancy will form part of Centaur's Business Information division, but it will work closely with the Marketing and Creative publishing group within the Business Publishing division and with the Centaur Group's Exhibitions division, with the intention of establishing Econsultancy as the "digital marketing expert" for the wider marketing community, both in the UK and internationally.

Ashley Friedlein, the Econsultancy CEO, added: "We were delighted to work with the Olswang team on this transaction and are grateful for their hard work and dedication in getting the deal across the line".

The Olswang team was led by Stephen Hermer with assistance from Yasmine Meeajun (Corporate), Natasha Kaye and Robert Sartor (Tax), Libby Payne (Employment), Caitlin Stickler (IP), Tristam Fitzhugh (Real Estate) and Suparna Bhatterchajee (Commercial).