The Penny Drops - Olswang Convergence Survey 2009


The key findings of the Report can be found in the Executive Summary. The remainder of the Report consists of nine individual Chapters which are designed to be read on a standalone basis so that, if you wish, you can read or download those Chapters that are of particular interest to you.

Chapter 1 - Internet access
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Chapter 2 - Unmet Demand?
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Chapter 3 - Connected Main Screens
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Chapter 4 - E-book Readers and Smartphones
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Chapter 5 - Music and Radio
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Chapter 6 - Online vs Offline
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Chapter 7 - How to Make Money
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Chapter 8 - Search, Recommendation and Personal Data
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Chapter 9 - Aggregators, Gatekeepers and Dominant Players
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