Industry Sector Insight

Views, market intelligence and trends in our industry sectors

Media

Clever Content Builds Great Brands

Olswang recently hosted a discussion with industry experts from across the media, film, production and advertising sectors on the role that brands are playing in the financing and production of content. Whilst not a new concept, the LEGO movie to the Formula E "Leap Of Faith" demonstrates that brands are increasingly behind some of the most engaging content around...

28 April 2016

Olswang on the Digital Single Market

Digital Media

Olswang on the Digital Single Market

The EU's Digital Single Market ("DSM") initiative has been a major policy focus of the EU Commission installed in 2014. The DSM package aggregates a wide range of policy areas, including e-commerce, physical delivery services, copyright law, VAT, telecoms infrastructure, mobile roaming, data regulation and digital skills, with the aim of increasing employment and stimulating economic growth in the EU...

18 April 2016

Big Data

Big data, IP and the changing broadcast landscape

Intellectual property and 'big data' are quickly becoming part of the broadcast landscape. What is 'big data', and how is it collected and managed? How will it deliver monetisation? Olswang Partner and Head of Digital Elle Todd recently joined Advanced Television for a panel discussion with top media practitioners from Beenius, 4C Insights, IBM and Tata to debate the key questions...

18 April 2016

Gambling

The Budd (breakfast) Report

This week, Olswang and Regulus Partners co-hosted Sir Alan Budd, one of Britain’s foremost economists and the man who chaired the 2001 Gambling Review Body (whose report gave rise to the Gambling Act 2005). Sir Alan recounted his experiences from that time, explaining the processes, pitfalls and issues arising from the eventual legislation – and in so doing offering valuable lessons for any future review.

14 April 2016

Digital Single Market portability and cross-border access proposals - the story so far…

Digital Media

Digital Single Market portability and cross-border access proposals - the story so far…

The EU's Digital Single Market ("DSM") initiative has been a major policy focus of the EU Commission installed in 2014. The DSM package aggregates a wide range of policy areas, including e-commerce, physical delivery services, copyright law, VAT, telecoms infrastructure, mobile roaming, data regulation and digital skills, with the aim of increasing employment and stimulating economic growth in the EU. The DSM package is politically driven by EU politicians' need to demonstrate results of the European project to their increasingly sceptical citizens – hence the focus on populist benefits such as mobile roaming and content portability. However, the DSM package created controversy within the audiovisual content industry following various statements by senior EU Commissioners criticising geo-blocking... 

06 April 2016

The Digital Single Market and Implications for Book Publishers

Digital Media

The Digital Single Market and Implications for Book Publishers

The European Commission’s proposals to develop a Digital Single Market (DSM) in Europe have given rise to some well-publicised concerns in the audio-visual sector. Whilst portability and a ban on geo-blocking may not cause the same level of concern for publishers, where the majority of digital content is downloaded rather than streamed, that doesn’t mean that the industry can ignore what is happening.

10 March 2016

Franchising: It’s the international route to riches

Franchising

Franchising: It’s the international route to riches

Franchising can be the best way to expand your brand abroad, even if you don’t franchise in the UK. For Joel Vertes, head of franchising and licensing, the franchise model often offers the logical choice for players looking to broaden their horizons overseas...

This article was originally seen in ‘Future of Franchising’ published by Raconteur in The Times on 9th March. To view the full article, click here.

09 March 2016

Gambling

The Horserace Betting Levy: the saga continues

The Horserace Betting Levy has been in existence for 55 years and for almost the last 20 years the Government and Racing have been talking about its abolition and what, if anything, should replace it.  There is manifestly no obvious solution which is satisfactory to Government, Racing and the betting industry whilst also being compatible with EU law.

03 March 2016

Olswang on eSports

Gaming

Olswang on eSports

For the uninitiated, eSports is the term used for organised, competitive computer gaming. Much like traditional sports, players (often in teams) battle each other virtually (as opposed to on the pitch) for large cash prizes. For Olswang, eSports sits at the intersection of many of our core areas of expertise, including sports, media, advertising, technology, video games and gambling. In this series of articles, specialists from the Olswang team explore some of the industry’s potentially lucrative revenue streams and most interesting opportunities - and look at the legal and commercial questions that are still to be answered...

02 March 2016

Gambling

Marketing and Terms and Conditions: the Gambling Commission’s future focus

The recent 2016 ICE Totally Gaming conference in London played host to the new Chief Executive of the Gambling Commission, Sarah Harrison. Here we explore two of the key areas of future focus for the Gambling Commission that she flagged: challenges to marketing and advertising and terms and conditions.

15 February 2016

Scope of CTM Specifications under the EU Trade Mark Reforms

Trademark

Scope of CTM Specifications under the EU Trade Mark Reforms

Following the widely reported CJEU decision in the IP Translator case (Case C-307/10), trade mark applicants must identify the goods and services with ‘sufficient clarity and precision’ such that it is possible, on that sole basis, to determine the scope of protection... 

08 February 2016

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