eSports

A Unique Opportunity for Traditional Sport?

Traditional sport is dipping its toe into eSports. In June 2016, Valencia CF, one of Spain's biggest and most successful football clubs, announced its entry onto the scene by establishing its own eSports team that will reportedly be participating in competitive FIFA, Hearthstone, Rocket League and League of Legends over the course of the year. While the first of its kind in the La Liga, Valencia CF is not the first professional football team to secure eSports professionals on its roster. In May 2016, West Ham United announced the signing of its first official eSports player who will represent the club at all official eSports events wearing the club colours. Earlier still in 2015, VfL Wolfsburg became the first professional football team to enlist the services of a professional gamer among its ranks. Why have businesses built around traditional sport grown interested in the world of eSports?

eSports

Olswang on eSports

For the uninitiated, eSports is the term used for organised, competitive computer gaming. Much like traditional sports, players (often in teams) battle each other virtually (as opposed to on the pitch) for large cash prizes. For Olswang, eSports sits at the intersection of many of our core areas of expertise, including sports, media, advertising, technology, video games and gambling. In this series of articles, specialists from the Olswang team explore some of the industry’s potentially lucrative revenue streams and most interesting opportunities - and look at the legal and commercial questions that are still to be answered...

Brexit

Brexit and international television: TBI podcast

What does the British vote to leave the European Union mean for international television markets? Victoria Gaskell joins Television Business International on its latest TBI Podcast...