In light of the damages done to bank brands in recent months, Charles Kerrigan, Finance Partner at Olswang, discusses the value of bank brands in the public's mind and the various brand approaches adopted by banks in this respect.
Excerpt:"There's no question that banks have damaged their brands in recent months. It leads to the wider question of what value bank brands have in the public's mind. Banks do a lot of work internally and with their PR department and advisers. You can see different approaches starting to develop within the financial services sector at the moment…"