In this video, Ashley Hurst, Partner in Olswang's Commercial Litigation Team looks at three key questions to discuss how companies can get comfortable that they are effectively managing the risks associated with Social Media, how companies should respond in a Social Media crisis and whether legal and compliance departments are perceived to be an obstacle to Social Media use.
Excerpt: "How can companies get comfortable that they are effectively managing the risks associated with Social Media?
- I think that many companies make the mistake of drafting their Social Media policy guidelines before they've thought properly about what they really want to achieve through Social Media and what the risks are to their organisation. - 'How does an increased use of Social Media impact on data security or on the data retention policies that the company has?' - Companies need to work out how the network of policies interact with each other to ensure that they're consistent. For instance, in an employment dispute, it's important to have the employment contract's communications policy consistent with the Social Media guidelines so you don't have an employee claiming that he/she was told one thing in the communications handbook but another in the Social Media guidelines."