In this video, Clive Gringras, Partner and Head of Technology at Olswang, explains how Olswang helped Microsoft protect its innovation on Kinect, a motion sensing input device that enables gameplay not through a handset, but through full body mapping and spoken commands.
Excerpt:
"In 2010, Microsoft changed the way we play. It introduced the Kinect for Xbox 360. A motion sensing input device that enables gameplay not through a handset, but through full body mapping and spoken commands.
Its success was immediate. Eight million units were sold in the first sixty days of release rising to 18 million units in its first year. That's the fastest selling consumer electronics device in the world.
When Microsoft released a software development kit for Kinect in 2011, corporate developers soon started envisioning their own Kinect-related applications.
Before Microsoft released its Kinect technology it was business-critical to protect its rights regarding Kinect-related applications and ensure this was done swiftly…"
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