In this video, Victoria Gaskell, Partner in Olswang's Media, Communications & Technology Group, explains how Olswang worked with Arts Alliance Media to help devise an innovative way to help cinemas finance their move to digital. By passing on some of the money saved by studios on their film print costs, cinemas are able to invest in digital projectors and technology.
Ultimately, everybody benefits. The consumer gets a better quality experience and a more diverse range of material. Cinemas get more flexibility about programming and wider audiences. And the studios save on transfer costs and transport.