IP Litigation

Specsavers rescues its wordless logo mark as court battles concludes

Specsavers rescues its wordless logo mark as court battle concludes

The Court of Appeal has handed down its decision in the final instalment of the long-running court battle between Specsavers and Asda (Specsavers & ors v Asda Stores[2014] EWCA Civ 1294). To re-cap, this case arose from a 2009 marketing campaign by Asda for its in-store opticians' services, which featured the straplines 'Be a real spec saver at Asda' and 'Spec savings at Asda', alongside a logo comprising two ovals similar to the well-known overlapping ellipses logo used by Specsavers for many years.

 

 

 

 

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